By George Lakoff
Don't reflect on an Elephant! is the definitive instruction manual for realizing what occurred within the 2004 election and speaking successfully approximately key matters dealing with the United States this present day. writer George Lakoff has develop into a key consultant to the Democratic celebration, assisting them enhance their message and body the political debate.
In this booklet Lakoff explains how conservatives imagine, and the way to counter their arguments. He outlines intimately the conventional American values that progressives carry, yet are usually not able to articulate. Lakoff additionally breaks down the ways that conservatives have framed the problems, and gives examples of the way progressives can reframe the debate.
Lakoff's years of study and paintings with environmental and political leaders were distilled into this crucial advisor, which exhibits progressives how one can imagine by way of values rather than courses, and why humans vote their values and identities, frequently opposed to their top interests.
Don't give some thought to An Elephant! is the antidote to the final 40 years of conservative strategizing and the perfect wing's stranglehold on political discussion within the United States.
Read it, take action—and aid take the USA back.